WordPress websites are loved by search engines. They enjoy relatively higher rankings as compared to the sites
developed by the other platforms and this explains why they form a bulk of most business sites today.
Higher search engine ranking have immense benefits for businesses especially those that are in the service industry like the homebuilders websites. It exposes you to a lot of free and targeted traffic that can be easily converted into leads or customers. This is why it is strongly advised that you should use WordPress if you want to have an avalanche of free traffic flooding your website.
WordPress Makes Content Management Easy
WordPress is essentially a content management system. It works so well with different kinds of content including text, images, videos as well as audio files. In the eyes of the search engines, content is king. You don’t just need a lot of content in your site but the content needs to be well organized and be able to offer real value to your customers.
With WordPress, you can have all these contents arranged or published or scheduled for publishing at future dates. Search engines love this kind of organization and this is why your homebuilder website will have good rankings if you use WordPress.
WordPress Allows for Image Optimization
Image optimization is a new concept that other web development platforms are yet to take seriously. Optimizing images won’t just improve the structure of the site but also it will help other users who might be using screen readers to access the website.
WordPress allows you to optimize your images with appropriate headers, alt tags, descriptions and links such that even if somebody doesn’t see the image, they will know what it refers to and the context in which it has been used. Other CMS doesn’t offer this kind of image optimization.
WordPress Has Inbuilt RSS Feed
Every single blog you publish in WordPress has an inbuilt RSS feed. Whenever you submit new content to your construction site, this feed will be submitted to several feed directories in the internet, alerting the search engines about the new content in your site.
The bots will then come and go through your site then rank it appropriately. The more this happens, the better the search engine rankings you get. Eventually, you will rise to the top where you will get a good exposure for free and targeted traffic.
WordPress Allows Custom Links
Creating custom links in WordPress is as simple as clicking a radio button. Custom links are essential in proper search engine optimization. The search engines use the links to understand what your content is all about.
When you have a custom link therefore, it becomes easy for Google to know exactly what your content is all about and award you with better rankings. WordPress makes it really easy to have such custom links in your construction website.
If you are looking to optimize your WordPress homebuilder website for better search engine performance, visit http://www.pixelatewp.com. This is where you find quality WordPress website design services as well as several WordPress themes for construction industry suitable for your ideal website.