With the rising popularity of search engines like Google, it is crucial to focus on the search ranking of your construction business website, blog, etc. has made. Search Engine Optimization is integral to the growth and popularity of your construction website, and the best part about it is that there are several SEO tips that are often overlooked but are so very easy to implement on your website in order to raise it higher in the Google search rankings.
We have talked about the most common (yet most important) SEO factors that have been overlooked. If you have overlooked these factors, make sure you get it right this time in order to boost your website’s online presence.
Tip No. 1: Linking Pages
Linking other pages in your content validates the content to readers and provides more backing to whatever the content of your webpage may be.
Internally linking several pages of your own construction website into one of your articles is quite preferable for Google bots, as it helps index your webpages. This, in turn, causes for them to boost up the webpage in the Google search rankings. Thus, link several relevant pages of your own website to the current page, and do the same with all pages, but do not provide more than 100 links per page, else the Google bots may smell a rat.
Externally linking pages to your content or linking pages from outside your website in your article is an intuitive way of improving your own position and increasing search traffic. Links to popular and high ranking websites actually improves your position in the Google search rankings.
Tip No. 2: Content Updates
Keeping all the content of your website relevant and up to date is a great boost to your search traffic. If your site’s article refers to statistics that apply to different years or does not apply to the present, Google algorithms automatically rank the page lower than other, more relevant material. Making a cursory check of all of your content and improving it to suit the current needs can boost your ranking in the Google search results. For example, as a construction business, you can post the recent trends in the industry on your website.
Tip No. 3: Images
Google prefers it if your images are all properly labeled, as they can then index them and provide them when a user searches for this image. Properly labeling the images and giving them relevant names takes very little time, but makes a huge difference to the traffic of the website, as the picture appears in Google Images and improves your website’s search ranking.
The more images you use, the better, as people tend to click on more colorful and brighter webpages. The golden ratio seems to be a picture per 100 words. It has a surprising effect on website traffic and, ultimately, the search rankings of the website. This is especially true in case of construction business where you can display your work to attract potential clients.
Tip No. 4: Contact Pages
Having a method of contact, such as a phone number, email ID, etc. present at the bottom of the website at all times makes the website much more legitimate in the eyes of the Google bots, and will increase your traffic by a great degree. It makes the website seem more honest and genuine and makes Google less reluctant to allow people to view your webpage.
Tip No. 5: Load Times
Studies show that websites that take more than 3 seconds to load lose almost 40% of their traffic. Google knows this, and thus websites that take a long time to load are automatically lowered in the search rankings. Thus, keeping your site smaller and more easily loadable is preferable. There are several devices online that check why your page takes too long to load and how to change this.
Keeping your website on top of the search rankings is an easy job, and all one needs to know is how to get around it. These tips will prove more than effective at boosting your website to a whole new level of search traffic.
